| MARKETING AND SALES PRODUCTION Should generate local demands and sales service Materials / services should be qualitative Should be attractive Good attractive package Should be packed as per the demand that is from minimum of 100 gm packing to maximum. PRICE FIXATION The consumers should be provocated to purchase the materials or services (such a way price should be fixed) Profit oriented At the reach of consumer Rebate during special seasons / festivals occasions PUBLICITY In order to attract generate interest among consumer publicity is a must Discussing and informing others about their products Visiting local groups and offices and informing Putting posters in public places PLACE The market place must be accessible to the consumer Shops, sandy Exhibition, fares School, colleges, hospital, offices, etc. How should I market the products? The quality of the product should be clear It should be exhibited properly, should attract the consumer by presenting Timely availability of materials / services Consumers to be treated and handled well The doubts of the consumers to be cleared Consumers to be impressed to purchase the material Hold in language BUSINESS PLAN Type of Business? expenditure? From where the investment? What is the profit? Should be understood and planned this is business plan. Business plan should passers the following information: Individual information Name, Address, Age, Qualification, Caste, Gender, Training and know how about the business etc., (If it is group activity name of the group, No. of members, Name etc.) Business details Type of Business ? Demand for product? Where undertaken? How it is undertaken etc., Expenditure details In order to run the business availability of capital investment and working capital. How much needed? Etc., Source of Investment In order to takeup the Business which is the main source of Investment Eg: own funds, loan from SHG, Loan from bank, other type of loans etc., Profit and loss accounts How much profit can be earned ? what will be the loss? Percentage of profit assessed etc., Permanent Investment In any business Investment on permanent property like Eg: Building, Machineries, animals Working capital To Run the Business regular investments like Eg: raw materials, effort repairs, maintenance etc., Business calculation How expenditure income and profit to be calculated? From the total income gained by the service / supply, the investment or expenditure if deducted, them we get the actual profit from this profit we reduce the loan installment, interest, tax, insurance etc., then the remaining amount is net profit Gangamma is a member of sujala watershed development project linked SHG she availed Rs. 20,000 loan from bank to purchase cow. Then she constructed cattle rearing shed, milk cans etc., she was getting 15 lts of milk from cattle rearing. At the rate of Rs. 10 per litre of milk per month she was earning Rs. 4500 per month cattle feed, grass her labor, transportation expenditure put together she spent Rs. 2500. Her total profit is Rs. 2000/- from that towards loan installment interest, insurance etc., her expenditure was rs. 1000/- now her net profit is rs. 1000/- per month. Selection of Business Now I have understood the points to start a business. So now it is easy for me to select the type of business, I should undertake that is why we from our SHG group decided to start Bananna Fiber products Business Why ? Because we are trained in this aspect We know to prepare this All 20 members can share the job There is more banana plantation in out place and supply of raw materials is easy and cost is low. |
Marketing & SalesThere is local as well as outside demand for the products Also aEco-friendly business Varieties of business that can be undertaken • Kitchen garden • Apiculture • Vermi culture • Flowery culture • Gas stow repair • Vehicle repair • Manufacture of glass and plates from aracanut leaves • Incense stick making • Pickles, papad and condiments • Laundry • Tailoring • Ready made garments • Hotel • Fast food preparation and sales • Flower marketing • Candle making • Soap, phenol, soap powder, soap oil making • Herbal medicine and oil making • Raising nursery • Cosmetic product making • Nursing • Oil extracting • Selling of Agriculture / Iron implements • Wear house • Welding and grill making • Rubber and plastic industry • Cooker, handle and photo frames • Cushion cover and leather items • Handloom, soft toy making and Handicrafts • Screen printing, hand embroidery, saree fall and others • Power press and lath • Furniture's and wooden work • Paper bags and Paper products making • Printing press • Coal making • Glass work and Opticals • Switch board and electrical items • Cattle feeds • Poultry feeds • Milk and milk products • Bakery items • Paper plates and cups • Rexene, Foam and Leather bag making • Surgical products • Boutique printing • Tomato ketchup making • Rubber glove making • Iron rods and cot making • Goober gas Plants • Tube light frames • Radio, Television Repairs • Brick making • Pottery • Carpet fabrication • Copper products • Bamboo products • Engineering workshop • Book binding • Cotton bags • Empty video tapes • Cassette recording • Miniature bulbs and decorative lamps • Tube light chokes • Night lamp • Hand driven carts • Aluminum hangers / Frames • Bullock cart wheels • Herbal medicine products • Homeopathy medicine products • Cycle shops / cycle repairs • Flex printing • Provision store • Zare work • Book store / stationary • Cool drinks, fresh fruit juice • Kerosene shops • Seeds and fertilizers • Scoter / spare parts shop • White washing and paint shop • Furniture shop • Scientific instrument shop • Vessel shop • Electric shop • Vegetable and fruit shop • Timber shop • Slipper and shoe shop • Photo studio • Cattle feed sales • Jute bag sales • Xerox, typing • Dry cleaning and darning • Beauty parlor • Vulcanizing of tyre and tubes • Motor winding and Air cooler repairs • Watch repairs • Packaging • Video centre • Battery charging • Sign board painting • Computer training / servicing • Cyber cafe |
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